January 11, 2010
Posted by: admin : Category:
General Business Use,
Twitter
A new study of 2,100 HubSpot customers reveals that companies that blog have 79% more Twitter followers than those that don’t.
The relationship between blogging and Twitter followers is particularly strong for small businesses. We compared 942 small-business customers (customers with less than 15 employees) and discovered that small businesses that blog on average have 102% more Twitter followers than those who don’t.
A study of B2B and B2C companies returned similar findings. As the chart below demonstrates, blogging increases Twitter reach by 113% for B2B companies and 30% for B2C companies.
Full article here
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